Are We Celebrating the Wrong Wins? Using Driver Analysis to Identify True Priorities

CES 2026 Presentation

Presenters: Sheldon Kallio

Articles:

• Are You Fixing the Wrong Things? How Driver Analysis Reveals Which Survey Items Actually Drive Results

• How To Write Good Evaluation Questions

• Evaluation Question Examples By Type Of Evaluation

Resources:

• Survey Design Tip Sheet

References:

Tonidandel, S., LeBreton, J.M. Relative Importance Analysis: A Useful Supplement to Regression Analysis. J Bus Psychol 26, 1–9 (2011). https://doi.org/10.1007/s10869-010-9204-3